Weekend Favs April 12th written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.Teamfluence is a B2B social selling platform designed to enhance LinkedIn-based sales strategies.PhantomBuster offers automation tools to extract data and automate actions across various platforms, aiding in lead generation and outreach.Replit is an online […]
SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Prasanna Dhungel
In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimization—especially as AI transforms how users interact with search.
We explore the future of SEO in the age of Google AI, AI search results, and the zero-click search era. From adapting content strategy to optimizing for online visibility and brand performance, Prasanna breaks down how marketers can stay relevant, rank better, and actually get results in 2025 and beyond.
If you’re still using SEO playbooks from 2015, it’s time for an upgrade. Between AI-powered search results, changing user behaviors, and increased competition for attention, modern SEO demands a smarter, intent-driven, and more brand-conscious approach.
Key Takeaways:
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SEO Isn’t Dead—It’s Evolved
With AI overviews and new SERP formats, traditional SEO has shifted. Businesses must rethink both organic search and paid search strategy to remain visible. -
Zero Clicks Can Still Drive Value
Even without direct traffic, appearing in AI SEO and Google AI overview results can reinforce brand visibility and improve long-term recognition. -
Content Needs Purpose
Brands should focus on content marketing that drives interaction—like quizzes and infographics—especially when top-of-funnel reach isn’t converting. -
Focus on Keyword Intent
Prioritize high-intent search terms over broad awareness content. Think about what your audience is trying to solve, not just what they’re curious about. -
Track Share of Voice
Traditional rankings aren’t enough. Monitor share of voice across search features like shopping, Reddit snippets, and AI panels to measure content performance more accurately. -
Reddit Is the New Authority
Understand where your industry is being discussed and how your brand is represented. Participating in authentic conversations can influence both perception and rankings. -
Optimize for AI Discovery
Use structured content like bullet points, product attributes, and schema to increase your chances of being picked up by Google AI and LLMs.
Chapters:
- [00:09] Introducing Prasanna Dhungel
- [00:53] How to Prepare for Changes in Search?
- [05:06] Is Intent Driven Content the Way Forward?
- [07:16] What Metrics Should We Be Tracking?
- [10:39] Best Practices to Show Up in AIO
- [16:20] Measuring ROI Without Attribution
More About Prasanna Dhungel:
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