TechFlow

Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.I use AI to create social media content…

Gabriela Zedán breaks down why community is more important than ever.I use AI to create social media content every single day, but probably not in the way you're thinking. Instead…

Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.I use…

In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.I use AI to create social media content every single day, but probably…

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. I use AI to create social media…

Dive into the forces shaping social media in 2026 and what they could mean for creators.I use AI to create social media content every single day, but probably not in…

Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.  I use AI to create social media content every single…

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.I use AI to create social media content every single day,…

When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.I use AI to create social media content…

Our team of experienced creators at Buffer share their advice on starting to post on social media. I use AI to create social media content every single day, but probably…