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The Wax and the Wane of the Web
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change.…
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To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine.…
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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
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Design Dialects: Breaking the Rules, Not the System
"Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior." — Kenneth L. Pike The web…
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Design for Amiability: Lessons from Vienna
Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird…
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2026 Social Media Benchmarks You Can Use to Guide Your Strategy
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like. Every year brings a fresh wave of headlines…
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13 Trending Songs on TikTok in January 2026 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in January 2026 — and how to use them to boost your content.Every year brings a fresh wave…
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We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out
Here's how our 2025 predictions panned out.Every year brings a fresh wave of headlines and bold predictions about what social media is about to become. A new platform. A new…