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The Wax and the Wane of the Web
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change.…
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To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine.…
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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
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We’re Rebuilding Buffer’s API: Here’s Why — and How it Will Work
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.If you enjoy working in spreadsheets, you've likely run into the dreaded…
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The 21 Best Social Media Marketing Tools to Try in 2025
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.If you enjoy working in spreadsheets, you've likely run into the dreaded copy…
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31 TikTok Statistics to Know for 2025
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform. If you enjoy working in spreadsheets,…
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How to Schedule Tweets in 2025: When to Post, What to Use, and How to Do It Right
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.If you enjoy working in spreadsheets, you've…
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I Post Every Day on LinkedIn: Here’s How I Show Up, Even on Low-Motivation Days
Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up.If you enjoy working…