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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
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Design Dialects: Breaking the Rules, Not the System
"Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior." — Kenneth L. Pike The web…
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Design for Amiability: Lessons from Vienna
Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird…
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TikTok Marketing: The Complete 2025 Guide to Form Your Strategy (For Creators and Brands)
Here’s everything you need to know about TikTok marketing — all features, how to build your strategy, and advanced principles. Learn with real examples and expert tips.If newsletters have a…
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I Started Over on LinkedIn After Deleting 7,000 Followers — and Grew Faster Than Before
Discover how this creator went from deleting a LinkedIn account with 7,000 followers, to growing a new accont to 4,500+ in 5 months.If newsletters have a million fans, then I…
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15 Trending Sounds on Instagram in October 2025 (+ How to Use Them)
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.If newsletters have a million fans, then I am one of…
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What Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts
In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.If newsletters have a million fans, then I…
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The Best Time to Post on TikTok in 2025 — New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.If newsletters have a million fans, then…