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The Wax and the Wane of the Web
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change.…
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To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine.…
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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
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Design Dialects: Breaking the Rules, Not the System
"Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior." — Kenneth L. Pike The web…
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13 Trending Songs on TikTok in 2025 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.At Buffer, security has always been a…
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The Right Bag for the Job: How Remote Workers at Buffer Choose Their Gear
Here’s what I learned from my teammates at Buffer about the best bags for remote work.At Buffer, security has always been a balance: keeping our customers’ accounts safe while making…
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2 Ways to Schedule YouTube Shorts in 2025 — For Free
Learn how to schedule YouTube Shorts and get your YouTube channel in front of new audiencesAt Buffer, security has always been a balance: keeping our customers’ accounts safe while making…
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How I Create Content as Someone With ADHD: 7 Tactics + Tools I Lean On
I have ADHD, a full-time job, and a growing audience. Here’s how I create consistent content without burning out — and the tools that help me.At Buffer, security has always…