Posted inBlog
The Wax and the Wane of the Web
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change.…
Posted inBlog
To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine.…
Posted inBlog
User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
Posted inBlog
From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
Posted inBlog
An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
Posted inBlog
Design Dialects: Breaking the Rules, Not the System
"Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior." — Kenneth L. Pike The web…
Posted inBlog
14 Ways to Get More Followers on Instagram in 2025
Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think.I’ve been carrying…
Posted inBlog
We’re Hiring on Buffer’s Customer Support Team, Here’s What It’s Like to Work With Us
One of the first hires we made at Buffer was for our customer support team, and that was intentional. We've always wanted every person who reaches out to feel genuinely…
Posted inBlog
The Editorial Workflow That Doubled My LinkedIn Following in 6 Months
Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And they’re right — Buffer’s own data shows that consistent posting can multiply…
Posted inBlog
We Made a Decision That Lowers Our MRR and ARR, Here’s The Story
Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business.A few months ago, we made the decision to cancel the Buffer…