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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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An Holistic Framework for Shared Design Leadership
Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking…
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Design Dialects: Breaking the Rules, Not the System
"Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior." — Kenneth L. Pike The web…
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14 Ways to Get More Followers on Instagram in 2025
Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think.I’ve been carrying…
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We’re Hiring on Buffer’s Customer Support Team, Here’s What It’s Like to Work With Us
One of the first hires we made at Buffer was for our customer support team, and that was intentional. We've always wanted every person who reaches out to feel genuinely…
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The Editorial Workflow That Doubled My LinkedIn Following in 6 Months
Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And they’re right — Buffer’s own data shows that consistent posting can multiply…
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We Made a Decision That Lowers Our MRR and ARR, Here’s The Story
Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business.A few months ago, we made the decision to cancel the Buffer…
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14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.I’ve been carrying the same Patagonia Toromiro for the best…
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How to Boost Your Engagement on Instagram in 2025: 11 Tried-and-Tested Tips
Boost your Instagram engagement with 11 evidence-backed strategies. Learn how to calculate engagement rate, and tactics to build a loyal community.I’ve been carrying the same Patagonia Toromiro for the best…