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I am a creative.
I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a…
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Opportunities for AI in Accessibility
In reading Joe Dolson’s recent piece on the intersection of AI and accessibility, I absolutely appreciated the skepticism that he has for AI in general as well as for the…
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The Wax and the Wane of the Web
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change.…
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To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine.…
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User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And…
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few…
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We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed
If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent…
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How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)
Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.Keeping up with Instagram in 2025 feels a…
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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)
An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.Keeping up with…
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The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. Keeping up with Instagram in 2025 feels…